2B Heard acquires high-end microphone brand Sontronics

British premium audio solutions company 2B Heard has acquired high-end microphone brand Sontronics.

2B Heard – the UK distributor of K-array, Solid State Logic and Innosonix – supplies professional audio systems to corporate, hospitality, house of worship and residential clients. Expanding into the microphone arena will allow the company to reinforce its offerings to concert touring, theatre and AV customers in the live-sound sector.

Sontronics was established in 2004 by engineer, musician and microphone designer Trevor Coley and his wife Lisa. The company offers products for applications ranging from studio recording and live sound to education and podcasting.

The company will continue to operate from its offices in the south of England, with the Bedfordshire-based 2B Heard team working alongside staff to streamline infrastructure and offer increased support for distributors and resellers.

Trevor and Lisa Coley will stay on as consultants to the team in relation to driving strategy, nurturing key relationships and the development of new products.

“When I founded Sontronics, I set out to create a legacy brand with products that would deliver excellent results at reasonable prices, and we’ve attracted some wonderfully loyal users over the years, from students and home producers to world-recognised stars such as Ed Sheeran, Aerosmith, Muse and Jamie Oliver,” said Trevor Coley.

“But we felt it was time for the brand to fulfil its untapped potential in the hands of new owners. The 2B Heard team will bring fresh vision and new energy to the brand and we look forward to working with them to build the next chapter of the Sontronics legacy.”

2B Heard director Sam Nankivell said: “We feel privileged to take on the reins of this highly respected microphone brand, which is known for its superb-quality products, award-winning customer service, international reach and unique lifetime warranty.

“Sontronics will fit perfectly into the 2B Heard portfolio. We are excited to be working with the skilled and knowledgeable Sontronics team to build the brand and put a wealth of new ideas into practice.”