Advertising on the Sphere Las Vegas during this year's Super Bowl final will cost up to $2m. Only two brands will appear on the Sphere's exosphere on the day of the final, which takes place in Las Vegas on 11 February. The game-day takeover will last for about 12 hours.…
US&Canada
World’s largest kinetic art sculpture unveiled on cruise ship
The largest kinetic art sculpture in the world has been installed on Royal Caribbean's new ship, Icon of the Seas. Devised by the Brooklyn-based new media artist studio Breakfast, the Pearl sculpture is over 13.7 metres in height, has a diameter of 16 metres, and is composed of nearly 3,000…
Microsoft Ignite heard clearly with Cohesion loudspeakers
ATK Audiotek's Cohesion speakers were deployed at Microsoft's annual demonstration of new products and solutions, Microsoft Ignite 2023, at the Seattle Convention Center. The Cohesion brand of loudspeakers was previously only available through the rental division of Clear Global, but became a fully supported product development and manufacturing organisation last…
World’s tallest moving statue to be covered in LEDs at mall
The world's tallest moving statue is set to open at a major shopping mall in the US, with a skin covered in custom-created LEDs. The Giant Company Attractions Limited, based in Dublin, Ireland and the American Dream Mall in East Rutherford, New Jersey have announced plans to launch the project…
Xyte secures $30m funding for hardware as a service model
Xyte, developer of "the first all-in-one servitisation platform for device and hardware manufacturers", has announced a $30 million investment round. The investment includes $20m in Series A funding led by Intel Capital, with participation from Samsung Next and existing investors S Capital and Mindset Ventures, as well as $10m in…
Smode supports Sony virtual production showcase at CES
Smode Japan, a subsidiary of France’s Smode Tech, has supported Sony PCL for Sony’s showcase of its virtual production solutions at CES 2024, the world’s largest technology event in Las Vegas, Nevada, the United States. Smode Japan supplied and verified a Smode XR system – Smode Tech’s dedicated solution for…
US Space Force signs Microsoft for AR simulation training
The United States Space Force has signed a one-year $19.8 million contract with Microsoft to develop an augmented reality (AR) training environment. Dubbed the Integrated, Immersive, Intelligent Environment (I3E) contract, the space simulation is constructed on Microsoft's Azure cloud computing infrastructure and a mesh framework for building shared AR experiences.…
Inside tech: the Sphere’s 18K camera sensor explained
Sphere Entertainment Co has revealed new details of its work with leading semiconductor firm STMicroelectronics to create the world’s largest image sensor for Sphere’s Big Sky camera system. Big Sky is the ultra-high-resolution camera system being used to capture content for Sphere in Las Vegas. Inside the venue, Sphere features…
Samsung promotes Galaxy AI features on Sphere before CES
Samsung has teased the forthcoming new AI capabilities of its Galaxy mobile phone range with advertising on the Sphere ahead of the CES show. Samsung teamed up with Marvel Studios’ “What If…?” Season 2, now streaming only on Disney+, for a takeover of Sphere’s giant exterior LED display. Just as…
Visionary IPTV encoders clock up 10 years on space station
Visionary’s AVN443 H.264 (PacketTV IPTV) encoders have completed a decade of service onboard the International Space Station (ISS). They have played a pivotal role in the High Definition Earth Viewing (HDEV) project, which has brought breath-taking live video of Earth to more than 318 million viewers worldwide. The aim of…