PureLink named EMEA master distributor for US brands

PureLink GmbH has announced its appointment as master distributor in the EMEA region for two US-based specialist AV brands.

The company, which is based in Rheine, Germany, will now work with Just Add Power, which supplies AV over IP products, and SurgeX, in the field of power management.

PureLink PLUS is the name of a new concept in which the Westphalian ProAV manufacturer combines coordinated products for the market and thus secures investments for its customers in the long term.

Ronni Guggenheim, chief growth officer at PureLink, said: “The AV over IP and power management segments are not our speciality, which is why we are entering into strategic collaborations with technology leaders SurgeX and Just Add Power. With the solutions of these two market leaders, we complement our offering in an ideal way. We look forward to building and expanding our market presence together with our two new partners.”