KEVIN MURPHY, v-p, strategic planning, Kraftwerk Living Technologies “Theme parks are maturing and utilising technology more than in any previous decade. As the desire for experience and thrills extends beyond the roller coaster and physical ride, operators, designers and suppliers have turned to media based attractions to make guests' visits…
The decision about what brand of screen to buy is like choosing between a Korean, Japanese, French or American made car. In the 1970’s a Japanese car was probably made in Japan and an American car was made in Detroit. That’s not the case any longer as Japanese and American…
For years the AV industry has bewailed the fact that, despite the best efforts of organisations such as InfoComm, not enough is being done to train new entrants. I think that this hides a misconception. It may be more important to identify first where talent may lie than to start…
Digital signage is providing a very welcome shot in the arm to the AV channel. The market is growing and there is virtually no sector, from education, retail and corporate through to leisure and healthcare that doesn’t lend itself to a digital signage application in some shape or form. Digital…
Bob Kronman, director, Kronman Associates "Clearly inside or outdoor LED are specified differently. If it’s looking out to the street, the resolution needed is relative to the brightness. If it’s an outdoor screen going on top of a building say, or possibly in a stadium, the total pixel pitch probably…
Interaction - the result of two or more objects influencing each other. This is one of the primary goals of almost all our recent projects and fundamental to just about every recent installation for our clients. The technology on offer is varied and customisable to many different situations depending on the…
There are three daunting environmental conditions that can threaten the integrity of even the most substantial digital signage installation: Water and moisture present a significant challenge. With signage installed in aquariums, water parks and other outdoor venues, displays are often getting wet, thus the hardware and cabling must either be…
Graham Naylor-Smith, Digital director, Arup “It has to be less of a building-centric only vision and look at how your building is fitting into a broader picture. I believe that the goal for any building project has to change. We shouldn’t approach meeting space design in isolation. In fact we need…
It’s all about the delegate experience - a simple adage yet one with arguably the greatest potential to forge a stronger bond between customer and brand. This is what experiential marketing was born to do - to ‘humanise’ the interaction between the two and in doing so enable consumers to…
We’re about presenting the viewer with relevant and exciting content that engages with what they are doing or thinking at that precise moment. Digital is taking over from fixed signage because it is so much better at doing that job, but as digital signage networks scale in size, content management…
AV Magazine AV Magazine 