Holoplot's X1 matrix array has delivered what is said to be the world's first-ever live simultaneous translations without the need for wearables. The achievement took place at the launch of the Polestar 4 electric SUV coupe at this year's Auto Shanghai - Shanghai International Automobile Industry Exhibition. The launch featured…
APAC
Gucci Cruise fashion show takes its cues from punQtum
High-end fashion brand Gucci turned to communications specialist punQtum for the launch of its Cruise 2024 collection at Seoul’s Gyeongbokgung Palace. The production of the show – which was attended by guests including Dakota Johnson, Liu Wen and Mark Ronson – needed to be flawless, so Parisian production company Bureau…
Indian tea brand undertakes major anamorphic activation
India's Independence Day was marked this year with one of the largest 3D LED anamorphic outdoor activations ever seen in the country. The Tata Tea Premium brand's Desh Ke Dhaage campaign – which was executed at DLF Cyber City in Gurugram, in collaboration with Laqshya Media Group – presented an…
Hitachi training combines generative AI with immersive AV
Hitachi is combining generative AI with simulation in an immersive projection room to pass on skills from retiring workers to their replacements. The company is focusing on transferring skills in maintenance and manufacturing jobs, according to a report in Nikkei Asia. Hitachi has developed an AI system that creates images…
Pixotope strengthens team with two key appointments
Pixotope has made two key appointments as it seeks to bolster access to virtual production technology across the globe. Phil Ventre has been named vice-president of strategy and global business development, while Vivian Yu has been recruited as marketing director for APAC and global sales enablement lead. Ventre's industry experience…
Philippine statue standing 60m tall is projection mapped
A new statue in the Philippines has become one of the world's largest projection-mapping projects. The Victor, which pays homage to the resilience of Filipinos, stands about 60m tall and weighs 330 tonnes. The statue's designer, Filipino-American artist Jefre Manuel-Figueras, said: "At night-time, it becomes one of the largest projection-mapping…
Virtual golf keeps LG’s 4K UHD projector sales in full swing
The popularity of virtual golf simulation venues in South Korea is boosting LG's share of the country's 4K UHD commercial projector market. The electronics company commanded 73% of the market in South Korea in the first quarter of this year, according to global display industry tracker PMA Research. In 2022,…
Ledman leads the way in integrating technology and culture
Malanshan, in the province of Hunan, has been dubbed 'China's V Valley' and is at the forefront of the development of the country's digital video industry. At its heart is the Malanshan Video Cultural and Creative Industrial Park – a 16 sq km creativity hub that is home to many…
Delta Electronics produces Thailand’s first 8K documentary
Thailand's first 8K documentary is being used to promote the destination's culture and sustainable tourism. The Hues Of Faith – which has been produced by Delta Electronics (Thailand) in collaboration with the Thailand Entertainment Creators Network Association and Pixel Magic – was filmed in three temples in Chiang Mai and…
Brompton powers Korea’s largest public sector VP studio
The largest virtual production (VP) studio operated by a government organisation has opened in South Korea. The Gwangju Content Cube VX Studio covers 1,466sq metres and features a 30m by 6m LED wall comprising INFiLED DB2.6 S8C LED panels. INFiLED DF3.9mk-C8 LED panels have been deployed to create a 15m…