AV Magazine AV Magazine 
Dublin airport has launched the first dedicated advertising platform in Ireland that features a hologram.
Featuring a Hypervsn four-ray LED-based display, the hologram unit uses fan rotation to create content that appears to float in mid-air.
The airport has teamed up with media and entertainment provider Sky to launch the platform, which is in the arrivals hall of Terminal 2, and Sky will be promoting its Sky Glass TV over wifi service
The airport’s media sales team is aiming to digitise more than 40% of the airport’s advertising footprint within the next 12 months.
Leonard Miller, head of media sales and brand partnerships at Dublin airport, said: “The introduction of Ireland’s first dedicated advertising hologram to the media market represents a leap forward in advertising innovation. With the use of Hypervsn’s state-of-the-art technology, our hologram unit delivers mesmerising 3D content that captivates viewers.”
Melissa Byrne, head of media at Sky Ireland, said: “It’s an exciting and innovative advertising format that we haven’t seen in the Irish market before.”
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