Samsung lights up Grand Prix race with rooftop LED F1 logo

Samsung Electronics America has provided a 2,617 sq metre LED display in the shape of the Formula One logo at the inaugural Las Vegas Grand Prix.

The 146m-long display, which features more than 22 million pixels, is longer than a football field and was located on the roof of the pit building for the benefit of broadcasters.

Samsung also supplied a 137 sq metre LED escalator trapezoid display with a 3.9mm pixel pitch incorporating more than nine million pixels.

Three grandstands were each fitted with 87 sq metre Samsung 8mm LED displays, featuring more than 1.2 million pixels. The displays deployed Samsung’s HDR10+ technology, which offers more than 8,000 nits of brightness to provide dynamic image quality even on sunny days.

Together, the F1 rooftop logo, escalator trapezoid and three grandstand displays feature over 33 million pixels and are long enough to lap the Las Vegas F1 track two and a half times.

James Fishler, Samsung Electronics America’s senior vice-president of the display and home entertainment divisions, said: “The 2023 Las Vegas Grand Prix is a turning point for the sport of racing, as the installation of these best-in-class Samsung displays dramatically adorns the Las Vegas Grand Prix pit building and revolutionises how fans in the grandstands watch the race.”

Samsung worked in partnership with Liberty Media and Las Vegas Grand Prix Inc.