Retail

Applications – Retail case studies

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SPAR UK Convenience store chain Spar (UK) has bought 500 Signagelive licences to expand the digital signage network in its 170 stores. Spar designs its own content using Flypaper software, enabling brand advertising campaigns to be quickly uploaded and broadcast. “The solution has proved very effective,” says Spar’s business development…

Applications: Retail – Interaction gives ROI for brands

“We’re seeing great demand for video walls,” says Damon Crowhurst, senior director EMEA at digital signage specialist, Scala Broadcast Multimedia. Take the new Westfield Stratford City mall next to the London 2012 Olympic Park. Westfield recently deployed 17 very large walls, including two consisting of 51 screens (17x3). “Videowalls can…