Huge transparent LED display ‘redefines DOOH’ in Scotland

Pioneer Group and DOOH specialist GEM Display have installed Scotland’s largest transparent LED display in a project which is said to be “redefining advertising” at Edinburgh’s Omni Centre entertainment complex.

The centre, which boasts a glass curtain facade, offers a range of activities including a cinema and an escape room.

GEM Display is known for its expertise in LED display technology, having previously provided a transparent LED display for the St Stephen’s shopping mall in Hull.

The transparent LED display at the Omni Centre measures 166 sq metres and has been designed to seamlessly integrate with the architectural aesthetics of the glass walls.

The transparent LED not only delivers clear advertising images, but also enables the Omni Centre to uphold optimal internal lighting levels while offering visitors a view of the outside world.

The success of the project was attributed to a meticulous approach to its management and flawless execution.

A comprehensive strategy outlined the roles and responsibilities for each team member, with innovative problem-solving methods deployed to overcome any problems.

Pioneer Group’s team, led by Paul Childerhouse earned praise for its professionalism in overcoming engineering challenges from stakeholders including Edinburgh council’s planners and the owners of the Omni Centre.

Adhering to a well-defined timeline, the project achieved crucial milestones and the technical specifications for the AV equipment were carefully selected to meet GEM’s requirements. The installation process, led by Pioneer Group, included thorough testing and calibration to ensure optimal performance.

Stefan Hohmann, GEM Display Media’s chief executive, said Pioneer provided “unparalleled service” and a “remarkable end product”.

Mediabridge, an agency orchestrating an advertising launch for Lotus Cars, described the transparent LED  display as “stunning”.

“The project not only achieved our goals, but positioned GEM as a leader in the digital out-of-home media sector,” says Hohmann. “The positive response from stakeholders, measurable results and valuable lessons learned contribute to the overall success of the project, paving the way for GEM’s continued growth and innovation in the industry.”