LED makes the final in Champions League TV commercial

Dynamo LED Displays has provided the LED screens for a commercial featuring rock band Primal Scream that promotes TNT Sport’s coverage of the UEFA Champions League.

The advert – marking the transition of the BT Sports channel, which covered the Champions League, into TNT Sport in July – aimed to showcase the best moments from the Champions League, Europa League and UEFA Conference League.

The brief was to create a visually stunning masterpiece that captured the essence of what makes the three football competitions so special by using LED screens as backdrops, as well as a high-resolution LED floor.

The installation comprised a 2.6mm LED back wall measuring 8m by 5m, two 2.6mm side walls each measuring 6m by 5m and a 3.9mm LED floor that was 8m by 6m. The control system featured a Barco E2, six Novastar 4K processors and a disguise 4×4 pro media server.

The advert, which is three minutes and 32 seconds long, takes viewers on an immersive experience, as crucial moments of matches are seamlessly woven together with dynamic visuals and Primal Scream’s Movin’ On Up.

The collaboration between Dynamo LED and TNT Sport showcases how LED technology can be integrated into sports broadcasting, despite the original approach being based on the use of projection.

For more information, about the TNT Sports project, visit: https://dynamo-led-displays.co.uk/virtual-production-led-screen-hire/