Projection Artworks has created an experiential campaign for British Airways using pioneering new virtual reality technology from Oculus Rift. The campaign, which has covered the city centres of in Milan, Frankfurt and Paris, allowed European customers to test out the technology by riding a bucking bronco in Texas, roller-skating down…
Cox will use the augmented reality technology to tell the story of the universe in the productions - the first of which is called The Age of Starlight - taking place at Manchester International Festival next July. The first of these live shows TV physicist Brian Cox and the visual…
Penguins will be brought to life to lead shoppers to a charity grotto in an augmented reality project at Bexleyheath shopping centre. The birds will emerge from ice holes in the floor at Broadway Shopping Centre via shoppers’ smart phones and tablets after they have downloaded a Santa app. They…
Allan Molbech, VR administrator at Vestas, explained: “With Virtalis ActiveWall and ActiveSpace systems in Chennai, India, Louisville, US, and, of course, in Denmark at our Aarhus HQ, as well as a number of ActiveMove portable virtual reality (VR) systems in our sales offices around the world, we can, and do,…
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