Pet-friendly drone show promoted as fireworks alternative

Raw pet food brand Stella & Chewy and drone company Pixis have collaborated on a 300-drone display, to encourage Americans to use drones instead of fireworks in 4 July celebrations.

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Drone show company Pixis has teamed up with Stella & Chewy’s, a raw pet food brand, to change the way people in Los Angeles in the US celebrate special occasions with their pets.

The companies have collaborated on a 300 drone display, controlled by Drone Show Technologies from SPH Engineering, to show that drone shows can be a safe and beautiful alternative to fireworks.

The 4 July has long been celebrated with dazzling fireworks displays in the US, but the loud noises, bright flashes, and smoke from these events have posed a challenge for pet owners. Regrettably, 5 July has historically become the busiest day for pet rescue shelters as the frightening effects of fireworks cause pets to panic and run away from their homes.

“As the parent of a very sweet rescue dog who absolutely hates fireworks, I’m proud that we’ve been able to bring this experience to life for our four-legged family members,” said Bernard Ozarowski, chief of business development at Pixis. “Through our partnership with our friends at Stella & Chewy’s and with the support of Drone Show Technologies from SPH Engineering, we have innovated a way for pet parents to enjoy breathtaking displays without any of the disruptions, noise, or fear that traditional fireworks bring. Drone shows as “silent fireworks” are the future not just as pet-friendly entertainment, but also as a safe alternative for our friends and family members who are neurodivergent, suffer from PTSD, or otherwise find the fireworks experience traumatic.”

Alexander Levandovskiy, head of Drone Show Technologies at SPH Engineering, commented: “The heartwarming drone show from Pixis and Stella & Chewy’s exemplifies how celebrations can prioritise the well-being of people and their furry friends around us utilising Drone Show Technologies. At SPH Engineering, we’re all about using innovation to tackle real-world issues. Our vision is a future where everyone can enjoy the holidays without worrying about the comfort of their pets or disrupting the peace of those around us.”


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