Digital Signage and DOOH

The 28 page guide features case studies & comment from industry experts and practitioners in the retail and digital media sectors. The guide offers advice and good practice across a range of topics and disciplines, making it suitable for those new to the media or wishing to find an entry…

Nintendo is utilising over 500 of Comtech M2M's wireless digital in-store display units as part of its multimedia marketing launch for the new Nintendo Wii Fit, the fitness related accessory to its Wii system. Updated remotely using GPRS, the digital units have been rolled out in ASDA, Game, Gamestation, HMV,…

At the moment displays with traffic information are placed at the exit of a large number of amusement parks, zoos, road restaurants and conference centers. In total there will be 200 screens placed across the Netherlands. These displays show the real-time traffic jams and or train delays. When there are…

NCR says that this will help deliver greater management control at a lower cost of operation than traditional products.Retail Systems Research studies shows that the use of digital signage screens for in-store advertising can increase revenues by 2.3 per cent and profits by over 10 per cent, boosting sales of…

‘We were aware that it's becoming much harder to entice passers-by to look at static or flat digital billboards in today's hectic society. So we wanted to come up with something that would really shake up the audio visual signage market. Many people already have large flat-screens at home and…

The soundless commercial content will feature in full motion and HD quality.Piccadilly Circus, Bank, Liverpool Street, Euston and Bond Street have all been fitted with the hi-tech projectors and giant screens, each linked to a new digital advertising network enabling partners to remotely update their messages on a 120' loop,…

Macao hotel and casino complex The Venetian,  the largest building in Asia and the second largest in the world, is being outfitted with an array of Harris InfoCaster digital signage systems. The Harris system is being used to create, synchronise, and deliver individualised messages throughout The Venetian Macao resort. In…