Atlanta Ronald McDonald House Charities focuses on supporting the health and wellbeing of sick or injured children and their families. The Atlanta-area chapter adopted digital signage several years ago as an efficient way to communicate important, time-sensitive information with families, volunteers, and donors, though were limited by the capabilities of…
Digital Signage and DOOH
Holographic Mike Blackman to greet visitors at ISE
A Hypervsn Holographic Human device is to display a 3D image of ISE managing director Mike Blackman, welcoming visitors to the show. The display will be located between the entrance to South Access and Hall 2 at the Fira de Barcelona, Gran Via exhibition venue. Kiryl Chykeyuk, founder and CEO…
‘World-first’ digital signage units clean the air we breathe
Digital out-of-home (DOOH) media has been part of the makeup of modern cities for some time, contributing to the exhilaration and convenience of metropolitan life. Now it’s also helping to tackle the pressing problems of air pollution and rising urban temperatures, thanks to an innovation in clean air generation from…
Swarovski event ‘syncs content across 82 LED screens’
Luxury brand Swarovski has taken over 82 screens of varying shapes and sizes for a co-ordinated DOOH content campaign at the Riyadh Boulevard retail complex in Saudi Arabia. The brand was aided by creative technology company Bureau Beatrice which was founded in Antwerp, Belgium and has now expanded to the…
LG brings the force to Times Square with ‘3D’ LED illusion
LG Display has teamed up with The Walt Disney Studios to promote LG's OLED technology together with Lucasfilm’s Disney+ Star Wars adventure series The Book of Boba Fett. Lucasfilm’s visual effects division, Industrial Light & Magic (ILM), utilised LG Display’s OLED devices to produce an anamorphic video, which has been…
Hewlett Packard Enterprise adds LED signage to global HQ
IT giant Hewlett Packard Enterprise (HPE) has added a suite of direct-view LED displays to its global headquarters just north of Houston, Texas. The digital signage network provides immersive experiences, artistic and inspirational pieces, and branded content, all built with LED display technology from SNA Displays, with the project overseen…
India’s first ‘3D LED’ illusion promotes diamond jewellery
Laqshya Media Group has recently executed India’s first '3D' LED anamorphic illusion for jewellery brand Tanishq. The forced-perspective illusion technique made its debut on the subcontinent at the Bandstand Promenade, Bandra in Mumbai to support Tanishq's season of bloom special collection Live a Dream. Forced-perspective illusions have recently been seen…
Custom shopping centre kiosks defy ‘wet taco’ climate
Building outdoor screen solutions for sites in Austin, Texas can be like wrapping an LCD display in a ‘wet taco’. This is a claim that has been made about deploying a digital signage network in the city where weather conditions can vary from one extreme to another. However, this did…
ADXBA and Astra Signs unite traditional and digital
A new merger between ADXBA and Astra Signs will see the two firms operating under one brand, while maintaining their existing identities and premises for the foreseeable future. Astra Signs supplies bespoke architectural and traditional signage solutions across the UK and Europe, to clients including Arnold Clark, Manchester Metrolink, Skechers…
inurface introduces LED ads to underside of airplanes
Digital signage and experiential innovators inurface group have today, the 1st of April, announced that later this year they will be launching a new service, inurface Sky Screens. Initially available to clients across the UK the innovative service will allow large scale advertising on the underside of airplanes as they…