A 2.6mm pixel pitch LED display has been installed at Leeds Bradford Airport (LBA) in the UK to improve the passenger experience and increase advertising revenue. The 2.5m x 1.5m display was installed in conjunction with a Scala content management system by Harrogate-based LED video wall integrator Betta-LED. Betta-LED's project…
Digital Signage and DOOH
Spectacular outdoor LED display installed at HP Enterprise
A 325 sq metre LED screen from SNA Displays has been mounted on the facade of Hewlett Packard Enterprise's global headquarters in Texas. The 12mm large-format EMPIRE Exterior display is processing nearly 2.3 million pixels. The installation marks the latest phase in the implementation of a digital signage network by…
New video strategies for next-generation hotel experiences
As the global hospitality sector assesses new market dynamics in the aftermath of a long pandemic season, they are coming to grips with significant shifts in what travellers worldwide now expect regarding their digital entertainment and information needs. The pandemic era's shelter-in-place economy has not only left an indelible mark…
LED content syncs with King Charles’ journey on state visit
Leading German DOOH screen operator Ströer has programmed real-time content for the DooH LED screens that lined the route taken by King Charles III's limousine during his first overseas trip as Britain's head of state. Public screens and digital city information systems at the main train stations in Berlin and…
IVC awarded digital signage contract for Brighton Dome
IVC Audio Visual has won a contract for the design, supply and installation of a dynamic and scalable digital signage system that will send content to multiple large-format displays throughout Brighton Dome. A major refurbishment of the multi-arts venue's Corn Exchange and Studio Theatre spaces will see AV solutions implemented…
Digital screens suspended from ceilings at Saudi retailers
Retailers in the Saudi Arabian capital of Riyadh are suspending digital signage screens from the ceiling to make displays more eye-catching. That's according to a report by Munich-based digital signage consultancy invidis which describes the practice as "refreshingly different digital signage". Optician chain Magrabi has been using displays suspended from…
Digital billboards to keep Manchester safe at night.
EE has launched Stay Connected at Night, a digital billboard-led campaign harnessing the power of Stay Connected Data to offer dynamic, technology-enabled routes home. The EE campaign by Saatchi & Saatchi London, which won first prize in the brand category of Ocean Outdoor’s Digital Creative Competition 2022, uses Ocean’s out…
BrightSign servers drive staff engagement at BMW Group
BMW Group is utilising BrightSign media players in its plants and offices around the world to provide internal communications systems that are effective, flexible, robust and scalable. The ever-expanding network, which was installed nearly a decade ago, initially displayed only static images and videos. But over the past five years, there…
EU energy rules ‘restrict use of 8K and microLED displays’
New EU regulations imposing stricter requirements for energy efficiency in displays have come into force today. The second stage of an EU ecodesign regulation uses an energy efficiency index which takes into account display size and luminance to impose limits which cannot be met by 8K displays and by microLED…
‘First digital umbrella’ display installed at New York airport
A 7.3m seamless digital 'umbrella' is among the 70 displays to have been installed at Newark Liberty International Airport's Terminal A. The LED display – said to be the first of its kind in airport advertising – is suspended above the terminal's largest concourse, allowing people approaching from either direction…