Daktronics teamed up with sign manufacturer YESCO to provide an LED display for the J Resort in Reno, Nevada The ribbon-style display, which is 4.5m high and more than 45m long, features an 8mm pixel pitch and wraps around three sides of the building. It will feature J Resort branding…
Digital Signage and DOOH
Digital signage & DooH: Who’s looking at you, kid?
Digital signage has long been the public face of AV, relied on for providing public information, entertainment and digital out-of-home advertising (DooH). But now its reach seems almost limitless. “Price points have come down so much that having an LED display inside a store, at a pixel pitch that can…
Digital signage’s role in multisensory customer engagement
Marketing in 2023 is often thought of as an entirely online affair: email lists, targeted ads, influencer brand deals, etc. Even prior to the onset of Cpvid-19, ecommerce was steadily eating up more of the consumer market year after year. But that’s only a partial view of the full picture.…
Munich S-Bahn trains to carry 166 stretched displays each
New trains on Munich's S-Bahn rail network will each feature 166 stretched displays from late 2028, according to a report by German digital signage consultancy Invidis. The 90 trains, which will cost more than €2bn euros, will be equipped with a range of internal and external displays that will offer…
WeWork rolls out world’s largest Mersive Solstice estate
Mersive Technologies Solstice collaboration platform has been rolled out globally to more than 500 WeWork coworking locations. The platform offers frictionless collaboration to WeWork members, with nearly instantaneous screen sharing. Solstice also enables WeWork to integrate its booking systems with Mersive’s Dynamic Digital Signage. “The main thing that attracted us…
A responsible buyer’s guide to green digital signage
Digital signage has become a crucial part of brand engagement. It can provide a dynamic and engaging means to communicate information to a large audience, displaying a wide range of multimedia content in an attention-grabbing and impactful way. New research has found that 80% of customers admit to entering a…
Interactive Space Invaders game turns cities into ARcades
Space Invaders: World Defense, which combines AR and 3D gameplay, launched in cities across the world on 18 July. Games company TAITO has utilised the ARCore Geospatial API and Streetscape Geometry API to create an interactive experience that adapts to players’ locations, nearby landmarks, the time and weather conditions. Marking…
Panic is over at the Smiths’ Salford shrine thanks to Saturn
Salford Lads Club, the historic recreation club and charity made famous by 1980s indie band, the Smiths, has taken its huge collection of fan messages and photos into the digital age, with help from digital signage consultancy Saturn Visual Solutions. The club has amassed a huge collection of messages, photos…
Digital signage blunders that destroy ROI and waste energy
A catalogue of digital signage blunders has been exposed at Digital Signage Summit Europe, in Munich, Germany last week. The horror show of errors was shown in the second of two keynotes speeches, both jointly given by Florian Rotberg and Stefan Schieker of summit co-organiser invidis consulting. The focus on…
See the next Big Outdoor LED screen in Times Square
SNA Displays has provided the LED displays for a new digital platform at the northern end of Times Square Media company Big Outdoor's 'The Gateway to Times Square' features two screens offering 300sq metres of digital canvas. They utilise SNA Displays' 8mm EMPIRE Exterior LED display technology. The screens, which…