The installation of Absen’s A series LED has reduced the energy usage at five digital out-of-home (DOOH) sites across the UK by about a third. The sites – operated by UK-based outdoor advertising company Clear Channel under its Storm portfolio – include the 210sq metre Cromination in west London, which…
Digital Signage and DOOH
Aussie supermarkets migrate in-store screens to Broadsign
An Australian supermarket chain has teamed up with out-of-home ad tech provider Broadsign to enhance the offering on its in-store digital screens. The partnership will enable Coles 360 to schedule, manage and deliver content and adverts across its network of media displays. The retailer first deployed front-of-store screens in 2021…
Saturn Visual launches digital signage dvLED hire service
Digital signage consultancy Saturn Visual Solutions has launched an LED wall hire service. The Manchester-based company – which works with clients such as Odeon, SEAT and AO – specialises in dvLED and can create bespoke bracketry to create unique displays that can circumvent any practical issues. Saturn Visual’s hire service…
Huge transparent LED display ‘redefines DOOH’ in Scotland
Pioneer Group and DOOH specialist GEM Display have installed Scotland's largest transparent LED display in a project which is said to be "redefining advertising" at Edinburgh's Omni Centre entertainment complex. The centre, which boasts a glass curtain facade, offers a range of activities including a cinema and an escape room.…
ZetaDisplay develops digital signage concept for 220 stores
ZetaDisplay has signed a multi-year framework agreement with Axfood, initially for the development of a new digital signage concept for 220 of Swedish grocery chain Hemköp's stores. Hemköp wanted to challenge established digital signage practices and deliver a refreshed in-store concept backed by a focus on business value, data and…
Walmart camera AI shares data with advertisers at 350 sites
Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam’s Club locations, with the…
Palmer Digital Group completes Voice AI pilot for QSR
Palmer Digital Group (PDG) has completed a pilot programme with a QSR that has confirmed interoperability between its outdoor digital menu board systems and third-party Voice AI technology built into its network infrastructure. The eight-month initiative based on the company's PDG QSRDMB155 menu board was tested at six of the…
US grocer deploys Samsung VXT across 10,000 screens
Samsung Electronics America has signed a deal with US grocery chain Hy-Vee’s retail media network RedMedia to provide dynamic in-store content across a network of 10,000 commercial displays. The supermarket chain will be one of the first businesses to deploy the cloud-based Samsung VXT content management system (CMS) for digital…
Signagelive bridges communication gap at research campus
Babraham Research Campus, in Cambridgeshire, has revitalised its communications strategy with the roll-out of 16 digital signage screens, all powered by Signagelive software, across its 25 tenanted on-site buildings. AV hardware partner 21st Century AV has installed BrightSign digital signage devices in areas including the campus reception, on-site restaurant and communal laboratories. Samantha Jackson,…
Digital signage sells vending-machine ham at ISE airport
The world's largest chain of ham shops has implemented nsign.tv's digital signage platform in its new vending machines at Barcelona airport. The first phase of the partnership involves 30 Enrique Tomás GO!urmet machines – which sell pre-packed ham, as well as sandwiches, snacks and drinks – distributed at strategic points…