Qualcomm aids fight against AV hardware commoditisation

A new Video Collaboration Platform released by semiconductor and telecoms company Qualcomm will give hardware vendors an advantage in developing room systems with rich AI-based features.

That’s according to an analysis by Futurum Group analyst Sean Spradling.

Spradling says that meeting experience platforms have increasingly incorporated features traditionally seen in hardware such as audio and video quality, framing and multi-camera management. This move by Microsoft, Zoom and others has reduced the space for hardware providers and increasingly commoditised their offers.

However, running AI-based features, such as noise cancellation, in the cloud demands a lot of compute power and can introduce unacceptable latency. To solve this problem, hardware vendors have developed solutions to let platforms offload some of these features in specific use cases.

The Qualcomm Video Collaboration Platform will help vendors serve these use cases, and develop features that go beyond a platform’s native capabilities, Spradling says.

For more information:

• Futurum Group: Qualcomm Gives Communications Hardware Vendors a Powerful Foundation for AI-Based Experiences
• Qualcomm: Qualcomm Unveils Cutting-edge Video Collaboration Platform Suite, To Enable Digital Transformation Of The Home and Enterprise