Samsung and Warner Bros expand 8K film trailer partnership

Samsung Electronics has joined forces with Warner Bros Pictures to bring movie trailers to Neo QLED 8K screens in more than 65,000 retail outlets around the world.

The screens, which are powered by a Neural Quantum Processor 8K and Quantum Matrix technology, will showcase films such as Barbie, Blue Beetle, Dune: Part Two, Wonka, and Aquaman and the Lost Kingdom.

In an attempt to better understand the demand for 8K content, earlier this year Samsung and Warner Bros teamed up to run the a trailer for Creed III on screens at more than 450 stores in the US and Europe.

Consumers’ interest in 8K content led Samsung and Warner Bros to expand the programme.

Cheolgi Kim, executive vice-president of Samsung Electronics’ visual display business, said: “This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality. Collaborating with Warner Bros allows Samsung to show consumers how ultra-premium TV technology can take their favourite films to a new level.”