AV Magazine AV Magazine 
Hybrid work has reached the trough of disillusionment phase of the hype cycle.
That’s according to Tori Paulman, a senior director analyst in the employee experience group at IT consultancy Gartner.
The Gartner Hype Cycle is a typical pattern of technology adoption with five phases: the innovation trigger; the peak of inflated expectations; the trough of disillusionment; the slope of enlightenment; and a plateau of productivity final stage.
Writing in a Gartner blog post, Paulman says: “Over the previous 12 months, the number of employees working in a hybrid way has increased, while the number of employees who work only at home or only in the office has decreased. Ongoing polarisation of views on where work is best done and uncertain returns on investments in corporate space have forced hybrid work to descend into the trough of disillusionment.”
Paulman says most hybrid work practices were implemented in haste in 2020 and technology and management strategies from “location-centric work” do not work well when carried over into hybrid work. Patchwork and piecemeal approaches to hybrid are also limiting the effectiveness of management and technology.
What is needed instead are empathy-based management, workplace experience apps and a smart hybrid office. This will require a cross-functional effort, drawing on innovations from research across the categories of digital workplace applications, digital workplace infrastructure and operations, employee experience, HR technology, the future of work, and real estate.
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