d&b appoints Al McKinna to lead its new Immersive unit

d&b has appointed Al McKinna as vice-president of its new Immersive business unit.

McKinna, who will report directly to d&b group chief executive Amnon Harman, will be responsible for d&b’s global immersive strategy, developing the business roadmap, establishing strategic partnerships and driving future innovations.

He has joined d&b from Focusrite’s Optimal Audio division, where he was head of product. Prior to that, McKinna spent 15 years in senior product management and sales roles at Avid.

“d&b is breaking ground with its integrated immersive vision, and I am excited to play a pivotal role in making it a reality,” said McKinna. “We see a huge opportunity to enhance an audience’s experience with d&b’s immersive technologies.”

Harman said: “Today’s announcement marks the beginning of an exciting chapter for d&b, not only because we gain Al’s expertise and talents, but also because this marks the transition of all d&b immersive endeavours under one business unit.

“A truly immersive performance is not only an enveloping sound experience, but also the amalgamation with light and video, which puts d&b in a unique position. This new organisation, established right at the core of d&b, allows us to build an immersive business roadmap from an integrated viewpoint, considering our Audiotechnik and solutions customers.”