Strive AV celebrates first anniversary of relaunched business

Strive AV has opened a new HQ and made the transition to being a profits-focused business since changing its name from CDEC a year ago.

The changes signal a new ethos and era for the pro AV integrator, which is led by managing director Toni Chalk.

As well as having relocated to a new HQ and warehouse – in Felbridge, on the Surrey-Sussex border – Strive AV has also recently been approved under the government’s first-ever AV apprenticeship scheme, and has already taken on an apprentice.

Strive AV has a 20-year heritage under its former name of CDEC, with firm roots in the education sector. Chalk took over the business following the sudden death of her business partner. Six years on, she decided to rebrand the company.

“We strive to be a leader in customer experience,” said Chalk. “Our heritage and proven track record speaks for itself. Each member of the Strive AV team is empowered to make our customer service provision the best it can be, and we are proud to continue working with customers who have been with us from the very beginning.”

Strive AV provides strategic and comprehensive end-to-end audio and visual solutions for board and meeting rooms, control rooms, digital media scheduling and broadcast. As well as the education sector, it works in the corporate, health and retail environments.

The company works closely with supplier brands such as SMART, Promethean, Clevertouch, BenQ and Extron.