Sony to open Crystal LED showrooms across Europe

Visitors can see the latest BH Series Crystal LED at Innovation House in the UK, and at experience centres opening in Italy, Norway, Poland, Spain, Switzerland and Turkey this autumn.

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Sony has announced the opening of eight new Crystal LED showrooms across Europe this autumn. The showrooms will allow visitors to observe the exceptional quality of Crystal LED in person.

The eight showrooms will host Sony’s latest generation of Crystal LED displays, the BH-series, which harnesses the latest advances in Sony’s high-efficacy LED driver technology. The BH-series delivers large-scale, bright, pixel-perfect images with rich vibrant colour, even when in brightly lit spaces.

Sony LED product manager Jee Hee Lee commented: “Crystal LED deserves to be showcased. Its seamless image on such a large scale is a spectacular experience. We want to share this with as many people as possible and look forward to opening these spaces up over the next few months.”

Rik Willemse, Sony’s head of Professional Display and Solutions Europe, added: “Crystal LED is something we are particularly excited about and want to make accessible for all to see and get to experience. These showrooms are the perfect opportunity to do so.”

In the UK, audiences can visit the immersive showroom at the country’s largest multi-brand experience centre, Innovation House in Bracknell. Distributor PSCo is equipped with the latest generation BH 1.5mm Crystal LED display at the experience centre.

The seven other European partnership showrooms opening are:

  • Technicongres, Fontanivent Switzerland
  • Visioncube, Warsaw Poland
  • Altinova, Ankara Turkiye
  • Trison, Madrid Spain
  • Stim, Milan Italy
  • AVISTIC AS, Oslo Norway
  • Atea Norway AS, Alesund Norway

For more information or to arrange a visit to one of these showrooms, visit Sony’s showroom page.

For more information on Crystal LED Displays, including the BH and CH-series, visit pro.sony.


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