Genelec makes the team at international rugby experience

Audiologic has provided Genelec speakers for the new International Rugby Experience in Limerick.

The seven-storey attraction, designed by world-renowned architect Níall McLaughlin, will attract visitors to the Irish city, as well as acting as a hub for the local community. 

To meet the requirement for speakers that delivered exceptional audio, and blended seamlessly with the surroundings, offering an immersive encounter for visitors while remaining discreetly hidden, Rockbrook AV installed almost 30 Genelec 4010s.

In the intro room, the speakers set the stage with atmospheric, ambient sounds and tactile audio feedback, engaging visitors from the moment they step inside the building. The speakers’ ability to fine-tune frequency responses and precisely reproduce computer-generated audio signals facilitates the delivery of sweeping sounds, including intricate details, with great precision across the experiences.

Rockbrook Group managing director Jon Hughes says: “The challenge was clear – find an audio solution that not only met the highest standards of sound quality, but also perfectly complemented the building’s aesthetics and the overall experience. Our previous successful experiences with Genelec speakers from Audiologic made the 4010A Installation Speakers the obvious choice for this project.”

Andy Matthews, business manager at Audiologic, says: “The active design of the Genelec 4000 series eliminates the need for bulky external power amplifiers. By housing the amplifiers, crossover filters and protection circuitry within the speaker cabinet itself, electronics and drivers are mutually optimised, while also reducing the need for external amplifiers and cumbersome cabling.

“This design feature made the speakers an ideal choice for the immersive visitor experience, enabling seamless integration into the surroundings.”

“We believe in future-proof solutions, and the Genelec speakers truly embody that vision,” adds Hughes. “With Dante card and POE version, they offer versatility and adaptability. The speakers’ robustness and reliability are crucial for a visitor centre operating seven days a week, and having remote control capability allows us to make any adjustments with ease.”