AV Magazine AV Magazine 
South Korean design company d’strict will open its eighth Arte Museum of digital art, in Las Vegas, on 29 November.
The new Las Vegas museum will be home to the creative agency’s Eternal Nature exhibition, which comprises 14 immersive projection mapping installations inspired by natural phenomena.
Arte Museum Las Vegas’s soundscape has been created by music director Young-gyu Jang, who has worked on the scores of more than 50 films and TV shows. The audio will range from meticulously detailed and lifelike sounds of nature to evocative background music.
Renowned perfumer Marianne Nawrocki Sabatier has also recreated the fragrances of nature throughout the exhibition to heighten visitors’ sense of immersion.
The Las Vegas attraction, which is in a two-storey 2,800 sq metre building, will also host special exhibitions such as artist collaborations.
The first Arte Museum opened in the South Korean city of Jeju in October 2020. d’strict has since added three more museums in South Korea, as well as sites in China, Hong Kong and Dubai, and more than five million people have visited an Arte museum.
d’Strict is most famous for creating the Wave public artwork at Coex in Seoul, the first installation featuring an anamorphic illusion on a huge LED screen to achieve worldwide fame.
The agency has also signed a four-year deal with Barco which is supplying projectors for its digital art museums.
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